Our patients are the backbone of the practice of medicine. They can tell us so much about how best to care for them, if we only took time to listen. The National Glaucoma Think Tank was a collaborative qualitative study group involving patients, doctors and allied medical personnel. Together, a blueprint for the optimal delivery of glaucoma care was formulated including the Patient reported Outcome and Experience Measure (POEM). This valuable tool enables clinicians to evaluate their practice and have a better understanding of their patients.